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UID:evt_52NUiH8WsHQn-20261104T223000Z@dailylowell.com
DTSTAMP:20261102T104238Z
DTSTART:20261104T223000Z
DTEND:20261105T003000Z
SUMMARY:From Impression to Outcome: Closing the Measurement Loop
LOCATION:Greater Boston Chamber of Commerce\, 265 Franklin St Ste 1701\, Bo
 ston\, MA\, 021110\, Boston\, MA 02110
DESCRIPTION:For years\, the marketing industry has invested heavily in bett
 er ways to measure media performance\, from viewability and attention metr
 ics to attribution models and outcome-based reporting.\n\nhttps://bostonch
 amber.com/events/2026-bima-from-impression-to-outcome-closing-the-measurem
 ent-loop/
URL:https://bostonchamber.com/events/2026-bima-from-impression-to-outcome-c
 losing-the-measurement-loop/
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