AI Tools in Hospitality Workshop: Customer Journey Mapping: Learn how AI can help uncover operational opportunities

About this event

Join MRU for a tailored, hands-on , in-person workshop hosted by Boston University’s School of Hospitality exploring how AI can help us work smarter while preserving the personal connections that make hospitality special.

In this 90-minute workshop, you’ll map your guest’s journey, identify missed opportunities to create memorable moments of hospitality, and explore how AI can help improve the guest experience, strengthen marketing efforts, and encourage repeat visits.

You’ll leave with practical tools, fresh ideas from fellow industry professionals, and one meaningful improvement you can put into action right away.

Facilitators:

Makarand Mody, PhD

Associate Professor of Hospitality Marketing and Associate Dean of Academic Affairs, Boston University School of Hospitality

Jonathan Katz

Senior Lecturer at Boston University School of Hospitality, and Industry Leader in Branding, Marketing, Communication and Experience Management

From Massachusetts Restaurants United